Choose Your Own ARTSVenture
Commissioned for TPAC in order to promote a build-your-own package comprised of Broadway Shows, Ballet, Opera and Theatre. The client asked for the illustration to be fun and playful but geared toward adults. The theme was meant to play on the idea of a "Choose Your Own Adventure" novel from the 60s. The illustration needed to be a simplified style, similar to vintage illustrations from that time period, but made more modern.
The project began with hand-drawn sketches. The layout and general idea was approved before the initial vector illustration. As the project progressed, approval was made on color choices, small details, and the hand lettering. In the end, two internet banners were created: one banner to display at the top of the page and another square banner to use in web advertising.