BTP Hardware Show Booth 2016
News of the Big Time Products and McGuire-Nicholas merger had just been announced, and there was less than a week to complete graphics for a two-story booth showing two companies - one of which I was not familiar with. It was a huge challenge to find the right imagery for the Hardware Show that combined both product families into a single, seamless presentation, and to complete all elements needed in time for the show.
I was responsible for all large format graphics, layout, logo placement, and texture elements. Even the visuals on doors and behind the products were developed to dimensionally and graphically suit the large booth. Overall, the desired style was rugged, simple and a portrait of the hardware culture.
To see the booth in it's entirety, please check out the Behind-the-Scenes booth video tour here.